The generative AI landscape is evolving at a breakneck pace, with platforms like ChatGPT , DeepSeek , Claude , Perplexity , and Qwen leading the charge.
This blog post is not about comparing the performance of Generative AI platforms.
Instead, it focuses on analyzing which platforms and companies have gained popularity and visibility through their marketing efforts.
In this blog post, we’ll dive deep into their website performance metrics by using SimilarWeb to understand how they stack up against each other in terms of global reach, engagement, traffic distribution, and more.
Global Rankings: Who’s Leading?
As of February 1, here’s how these websites rank globally:
Unsurprisingly, ChatGPT dominates the global rankings, sitting comfortably at #13. Its massive adoption across industries and consumer bases has cemented its position as the leader in generative AI.
Following closely behind is DeepSeek at #128, while Perplexity (#506) and Claude (#765) hold respectable positions. Meanwhile, Qwen lags significantly at #7,236, suggesting it still has work to do in expanding its international presence.
In the United States specifically, the rankings tell a similar story
- ChatGPT : #17
- DeepSeek : #371
- Claude : #701
- Perplexity : #506
- Qwen : #16,258
It’s clear that ChatGPT remains king even within the U.S., where competition among tech-savvy users is fierce.
Industry Rankings: Where Do They Stand?
When ranked within the Computers Electronics and Technology/Programming and Developer Software industry, the results are equally telling.
Here again, ChatGPT reigns supreme as the top platform in its category.
DeepSeek holds steady at #7, while Claude sits further down at #31.
Both Perplexity and Qwen don’t appear in the industry rankings, which could indicate either lower visibility or less focus on targeting developers directly.
Traffic & Engagement Metrics: Who Keeps Users Hooked?
Let’s take a closer look at total visits, visit duration, pages per visit, bounce rates, and daily average visits over the last 28 days (as of February 1).
ChatGPT blows away the competition with an astonishing 3.5 billion visits , dwarfing all others combined.
DeepSeek comes in second with 293.7 million visits, followed by Perplexity (91.46M), Claude (70.08M), and finally Qwen (11.24M).
Website Engagements
Visit Duration
While ChatGPT leads in sheer volume, Qwen edges out slightly in session length with an average of 6 minutes and 10 seconds —just ahead of ChatGPT’s 6 minutes and 36 seconds.
This suggests that Qwen may offer deeper, more engaging interactions despite having fewer overall visitors.
Pages Per Visit
Interestingly, DeepSeek takes the lead here with 4.42 pages per visit , indicating strong content exploration or multi-step workflows.
Perplexity follows closely with 4.10 pages per visit, likely due to its research-oriented approach.
Bounce Rate
A lower bounce rate typically means users find value quickly upon landing.
Claude boasts the lowest bounce rate at 26.32% , suggesting high initial satisfaction.
On the flip side, Qwen’s higher bounce rate (37.77%) might signal room for improvement in capturing user interest immediately.
Device Distribution: Desktop vs Mobile
Device usage patterns reveal interesting insights about user behavior:
But DeepSeek leads the organic search and that means DeepSeek is more popular than the others.
What Does This Mean for the Future of Generative AI War?
From these metrics, several trends emerge:
- ChatGPT continues to dominate every major metric, from global ranking to traffic volume and engagement. Its stronghold on the market seems unshakable—for now.
- DeepSeek shows promise as a rising contender, particularly in developer-focused spaces.
- Perplexity excels in balancing desktop and mobile experiences, making it accessible to broader audiences.
- Claude impresses with low bounce rates and solid page views, signaling high-quality interactions.
- Qwen, though lagging in traffic, demonstrates potential through longer session durations and minimal mobile reliance.
Ultimately, the "Generative AI Websites War" isn’t just about numbers—it’s about delivering value, fostering trust, and innovating continuously. As these platforms refine their offerings and expand their reach, the battle will only intensify. Stay tuned!
