Most Popular Social Media Platforms in Myanmar 2025

As of early 2025, Myanmar's social media landscape continues to evolve, reflecting global trends while catering to local preferences. Here's an overview of the most popular platforms in Myanmar.

1. Facebook Users in Myanmar

Facebook has 18.5 million active users as of December 2024 and remains the dominant social media platform in Myanmar. It serves as the primary hub for communication, news updates, entertainment, and business marketing.

Features like Groups, Pages, and Messenger are widely used for community-building, lead generation, and customer engagement.

For businesses, Facebook Ads offer a powerful tool to reach a broad audience and increase brand visibility in Myanmar.

But Facebook usage in Myanmar is declining due to increasing internet restrictions, with many users relying on VPNs to bypass access limitations.

2. TikTok Users in Myanmar

TikTok has 16 million active users in Myanmar seen a rapid rise in popularity, especially among the youth. The platform's short-form videos have captivated users of all ages, driving significant engagement and content creation.

From viral dance challenges to comedic skits and educational content, TikTok offers a diverse array of content that resonates with Myanmar's digitally-savvy population.

Brands are leveraging TikTok to create viral marketing campaigns, collaborating with influencers to reach younger demographics. You can read TikTok Trends in Myanmar here.

3. Messenger Users in Myanmar

Closely linked to Facebook, Messenger has over 19 million users in Myanmar. Its seamless integration with Facebook makes it a go-to choice for personal and business communication alike.

Messenger's instant messaging capabilities and multimedia features enhance the user experience, facilitating real-time conversations and interactions.

From casual chats to group discussions and business transactions, Messenger serves as a versatile platform for staying connected.

4. YouTube Users in Myanmar

YouTube has over 12 million active users and maintains its position as a leading platform for video consumption in Myanmar.

Its vast library of content caters to diverse interests, making it a popular destination for entertainment, education, and more.

From music videos and tutorials to vlogs and documentaries, YouTube offers something for everyone, serving as a go-to source for on-demand video content.

The platform's accessibility across devices and seamless streaming experience contribute to its widespread adoption among users in Myanmar.

5. Instagram Users in Myanmar

Instagram has over 1.5 million active users as of December 2024 and its popularity continues in Myanmar.

The platform's visually-driven content appeals to a diverse audience, contributing to its widespread adoption across the country.

Instagram's focus on images and videos enables users to express themselves creatively, share experiences, and discover new perspectives.

From stunning travel photos to mouth-watering food posts and inspiring moments, Instagram offers a glimpse into the lives and interests of users across Myanmar.

The platform's emphasis on visual storytelling fosters engagement and community-building among users.

6. X Users in Myanmar (Formely Twitter)

While X has a smaller audience compared to other platforms in Myanmar, it has a niche but active user base.

It is mainly used by tech enthusiasts, journalists, and those interested in news and discussions.

Trending topics, real-time updates, and hashtags drive conversations on X, making it a platform where activism and political discourse are prominent.

If you are doing business related to cryptocurrency in Myanmar, you should use X, as it is one of the key platforms where crypto discussions, trends, and updates circulate.

7. LinkedIn Users in Myanmar

LinkedIn has 1 million users in Myanmar and it is gaining popularity among professionals for networking, job searches, and industry-related content sharing.

While the user base is smaller, it is growing, especially among young professionals and businesses.

Companies use LinkedIn to connect with other businesses, recruit talent, and share company updates.

For B2B marketing, LinkedIn serves as a valuable platform for reaching decision-makers and industry peers.

8. Viber Users in Myanmar

Viber has 5 million users in Myanmar and is widely used for both personal and group chats, often doubling as a tool for business communication.

It is especially popular among people who use it to communicate with their loved ones working in countries like Malaysia, Thailand, and others around the world, as it is more affordable compared to international phone calls.

Companies leverage Viber for direct marketing via Viber Business and customer service, allowing businesses to interact with customers seamlessly.

Additionally, Viber Stickers have gained immense popularity within the Myanmar community, adding a fun and expressive element to conversations.

9. Telegram Users in Myanmar

Telegram has around 6 million users in Myanmar, but this number still needs to be confirmed. It has become popular for its strong privacy features, channels, and groups, which people use for community-building and sharing information.

Many in Myanmar prefer Telegram because it’s a free and secure messaging app with end-to-end encryption, keeping messages private and safe from third parties. It’s also faster and more reliable than other messaging apps like WhatsApp.

For businesses, Telegram channels offer a great way to share targeted content, and you can even run ads on Telegram in Myanmar.

Most Popular Social Media Apps in Myanmar

Below is a list of the top-ranked social apps in Myanmar on Google Play , as reported by 42 Matters , a platform that tracks app performance and rankings.

This chart provides a near real-time snapshot of the most popular social apps in Myanmar, reflecting current user preferences and trends.

Key Observations for Myanmar's Popular Social Media Platforms

• Mobile-First Internet Use: The majority of users access these platforms via smartphones, leading businesses to adopt mobile-centric digital strategies.

• Influencer Marketing: Collaborations with influencers are a key part of marketing campaigns, especially on platforms like Facebook, Instagram, and TikTok.

• Video Content Dominance: Platforms like YouTube, TikTok, and Facebook prioritize video content, reflecting the preference of users for engaging visual content.

Overall, Facebook and YouTube continue to dominate the digital landscape in Myanmar, while platforms like TikTok, Instagram, and LinkedIn are crucial for various aspects of social networking, content consumption, and digital marketing.

Despite the challenges Myanmar faces, its digital landscape continues to grow gradually. As technology advances and digital literacy improves, the country's social media scene is set for further evolution.

By staying agile, responsive, and customer-centric, social media platforms can remain relevant and impactful in Myanmar's ever-changing digital landscape, driving positive outcomes for individuals, businesses, and society as a whole.