Webinars are a powerful way to generate leads, build trust, and showcase your expertise.
But here’s the truth: even the best-planned webinar won’t get results if your topic doesn’t hit the mark.
So how do you choose the perfect webinar topic?
One that grabs attention, delivers value, and aligns with your business goals? Let’s break it down.
1. Start with Your Audience’s Pain Points
The best webinar topics solve a problem your audience cares about.
Ask yourself:
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What keeps my audience up at night?
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What do they Google when no one’s watching?
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What’s a challenge they’d love to overcome quickly?
Example:
If you help small businesses with digital marketing, a topic like “How to Get Your First 1,000 Followers Without Paid Ads” will feel more relatable than “Social Media Trends 2025.”
2. Look at Your Top-Performing Content
Check your blog, YouTube channel, Instagram posts, or even customer FAQs.
Which topics get the most engagement, views, or comments?
These are great indicators of what your audience already wants more of and a strong starting point for your webinar.
Pro Tip:
Turn a successful blog post into a deeper, interactive webinar session. Give more examples, tools, or live case studies.
3. Align It With Your Offer
Your webinar should lead naturally into your product or service.
Think of the topic as the first step in the transformation your offer provides.
Ask:
What does someone need to believe, understand, or learn before they’re ready to buy from me?
Example:
If you sell an email marketing course, a great topic might be “3 Email Mistakes That Are Killing Your Conversions (and How to Fix Them Today).”
4. Make It Timely & Relevant
Look at what’s trending in your industry or happening in your audience’s world.
Is there a change in the algorithm?
A new law or update?
A seasonal challenge?
Example:
For ecommerce brands, a webinar like “How to Prepare Your Store for Black Friday Sales” would be perfect in October or early November.
5. Test with Your Audience
Before finalising the topic, ask your audience directly! Use:
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Instagram Story polls
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LinkedIn or Facebook post with 2–3 topic options
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Email your list and ask what they’d love to learn next
Let your audience help you pick the winning topic.
Quick Checklist: The Perfect Webinar Topic Is...
✔ Problem-solving
✔ Audience-focused
✔ Easy to explain in one sentence
✔ Tied to your offer
✔ Timely and relevant
✔ Something you’re passionate about teaching
Don’t overthink it.
The best webinar topics often come from real questions people ask you.
Stay close to your audience, focus on value, and your topic will practically choose itself.
