Learning Path

Digital Marketing Career & Learning Path

Accelerate your digital marketing career with hands-on training across 9 essential domains: inbound marketing, content strategy, SEO mastery, website optimization, video promotion, digital advertising, email campaigns, social media expertise, and data-driven analytics.

Learning Path Curriculum

Digital Marketing Strategy

Digital marketing strategy course will teach you how to create and carry out an effective online marketing plan for your business using simple language. You'll learn about your target customers and the best ways to reach them online. The course will cover key digital marketing techniques like search engine optimization, online advertising, social media marketing, email marketing, and more. You'll understand how to blend these different tactics for maximum impact. The course also shows you how to set clear goals, track your results using data analytics, and optimize your digital marketing over time. By the end, you'll have the essential skills to develop a comprehensive digital marketing strategy that promotes your business and helps you achieve your marketing objectives efficiently and cost-effectively.

Social Media Marketing

Our Social Media course will teach you how to use social media effectively for your business. You'll learn how to create conversations around your brand, build loyal followers, and attract new customers and partners. It's the only social media training you'll ever need.

After completing this course, you'll be able to develop an excellent social media strategy that engages your audience. You'll understand how to use social media to connect with customers in a way that delights them and helps grow your sales.

YouTube Masterclass

Learn how to grow your following and promote your brand on YouTube, which is the second most popular website for searching after Google. This course teaches you how to set up a successful YouTube channel that attracts viewers. You'll discover ways to make interesting videos that people want to share with others. It shows you techniques to optimize your videos so more people can find them easily. You'll also learn YouTube's search engine tricks to increase your video views and gain more subscribers to your channel. Finally, it guides you on making money from your YouTube channel.

Email Marketing

This course will show you how to use email marketing to grow your business and advance your career. You'll learn how to manage your email contacts and group them properly. It will teach you techniques to ensure your emails actually reach people's inboxes and don't get blocked. The course also covers analyzing the performance of your email campaigns. Overall, you'll gain skills to create an email marketing strategy that connects with people in a friendly, helpful way that builds trust. After completing the course, you can apply what you learned using the free email marketing tools provided with your account.

Search Engine Optimization

This comprehensive SEO course will teach you the essential strategies and techniques to optimize websites and content to rank higher on search engines like Google. You'll gain an in-depth understanding of how search engines work, how they crawl and index web pages, and the key factors that influence search rankings.

The course covers crucial SEO elements like keyword research to identify relevant high-volume search terms for your business. You'll learn best practices for on-page optimization, including optimizing titles, meta descriptions, headers, content, and images with target keywords.

The technical SEO module dives into critical areas like website structure, URL optimization, XML sitemaps, robots.txt files, site speed optimization, mobile-friendliness, and more to ensure search engine crawlers can easily access and understand your website.

You'll also learn advanced link building tactics to improve your website's authority through quality backlinks from other trusted websites in your niche. Topics like anchor text optimization and competitor backlink analysis are covered.

Furthermore, the course teaches you to leverage Google's free webmaster tools, monitor rankings, analyze SEO performance with metrics, and perform SEO audits to find and fix any issues.

By the end, you'll have a solid grasp of current SEO best practices, from developing an SEO strategy to implementing and tracking an SEO campaign to boost organic search visibility, traffic, and revenues.

Media Planning, Buying & Reporting

This comprehensive course will equip you with the skills to develop and execute effective media plans, negotiate and buy media placements, and accurately measure and report on campaign performance.

You'll start by learning the fundamentals of media planning, including how to define target audiences, set media objectives aligned with marketing goals, and understand audience consumption habits across different media channels.

As campaigns launch, you'll learn how to monitor media deliverables, track key performance metrics like impressions, viewability, clicks, engagement, and conversions using ad servers and analytics tools.

Finally, you'll master campaign reporting and presentation skills to communicate results, insights, optimization recommendations to clients/internal stakeholders in a clear, data-driven manner.